Costumes
I feel that the costumes we have used in our work are in relation to the genre and the overall theme of music video. we have brain stormed a number of different brands that would fit into our music video the best. First we established the kind of style we wanted in our music video. The Song we have used is a very dark and has very strong emotions though out the song, Therefore we felt it was only right to use colours that match the emotion being portrayed. We researched the costumes used in music videos that have the same themes as we intend to use in our music video. If you look at the photos above this paragraph we see three different music videos with the same themes as Chum the song we are using in our music video. If we look at the costumes use we see a general theme of the items of clothing. If we look we see that two of the three photos the artists are wearing hats. Hats are seen as an essential part of contemporary streetware. We could see these hats as a way of masking their identity and could have some deeper meanings. we feel that hats will be a great add on to the costumes that we are going to use in our music video. We also see that in these videos that the costumes are very casual but heavily brand orientated. With this in mind we went back and researched some brands that are associated with Hip Hop Music. The fist brand we looked at was Supreme, Supreme is a New York Based skateboarding brand. This brand has a played a big part in hip hop clothing in the last 10 years. Supremes integration into the music industry is though the clothing lines they collaborate with artists working together to release a capsule collection. The most recent being with the hip hop artist Gucci Mane this shows that Supreme would be appropriate to use in our hip hop music. Now that we have established the brands we feel would be appropriate to use we need to focus on in the items of clothing. Due to the style of the hip hop artist who created our song Earl Sweatshirt. Earl sticks to a skating kind of style of clothing which is what we felt would suit our music video the most. So what we can take from this extensive research into hip hop outfits is that we are going to implement to contemporary mix of streetware and basic pieces to create a modern feel that also conforms to the dark , deep and depressing theme of the music video we are going to produce. I personally feel that getting the outfits correct is a vital aspect of the music video , due to the fact that if the costumes didn't fit the video it would look wrong and ruin the overall production. therefore i feel that this secondary research taken out will benefit my work and unsure that we have all aspects of our outfits justified and planned before we go into the the filming stages of out production. n
This is the costume that we have given the artist in our music video. We have tried to conform to the typical conventions of the underground hip hop genre out music falls into. Firstly we can see the brands that we have chosen to wear. Firstly we have chosen to wear a Carhartt jacket, Carhartt is a brand which has made a name of itself through hip hop music most iconically being worn by the likes of Ice cube out of N.W.A. Therefore we felt implementing such an iconic brand into our music video will help to develop our work and make it that much more detailed and relevant. Next we have featured a Diamond Supply x Travis Scott Hoodie. This is another item of clothing which is relevant to the music we are using. Travis Scott is a hip hop artist which picked up popularity about the time that "Hive" the song we are using in our music video. As well as Travis Scott being a similar artist to what we are doing Diamond Supply is also a clothing brand which is relevant to the hip hop genre of music. The Artist Earl Sweatshirt who is behind the song we are using is also a fan of skateboarding , Diamond Supply is well established skate brand linking our outfits to the music which we are creating a video for. I feel that doing the extra research into the brands have helped us to build the depth of the detail into our work and will help us to produce a well rounded music video
Costume 2
Above this text is the costume that our second actor has worn in our music video. As you can see we decided to use a majority of dark colours. this is due to the atmosphere of the song which is dark and sinister this has been reflected in the dark colours used. but to show our creative intentions we added a small change to the dark colour scheme by featuring a bright coloured hoodie. This is due to this colour of hoodie being very popular in contemporary fashion. We have highlighted this feature by our secondary research into that contemporary artist are wearing in their content. For footwear we have to go with Chuck Taylor's, these are potentially the most iconic footwear of all time. Since the 60's converse have been adapted by a number of different of different social groups and is a very versatile shoe. This shoes has been adapted into our work due to the street skating association Earl our artist and the Chuck Taylor shoe has. The next point of analysis in our work is the 'Fuck the Population' brand we have implemented through the hat that the artist is wearing. This brand is a new up and coming brand which we have identified through out our artist research. We noticed artist such as $ui$ide Boys have been seen a number of time wearing the brand. therefore we knew that this brand is relevant to our genre, but we also knew that not many people were aware of the brand so we have taken a risk featuring this brand into our work. But due to this brand picking up pace around the time that we have produced this video which could show my groups creativity and knowledge of the genre of music that we are creating content for.
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