Audience Research

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Audience Research Analysis 

1. What kind of questions would you expect to see in a hip-hop music video? 

2. Do you like Hip-hop music ? 

This table clearly shows us that our audience has an interest in the genre. 

3.  Would you like black and white lighting to our music video?

This is a common theme in hip-hop music video. an example of this can be from artist such as Kendrick Lamar and Vince Staples. It is clear that our audience is aware of this and feel that it would be effective in our music video due to the fact that would questionnaire came back with 80% believe that we should use black and white lighting in our video. On the other hand 20% did disagree suggesting that their could some of the audience who will not like the lighting but if implicated properly we believe that it will pay off.  

4. How old are you? 

80% of the people who took our survey were aged between the age of 16-20, with the other 20% being aged between 21-25. This highlights previous research points we have made that a majority of people who listen to hip hop music are young adults. From this, we know that we can tailor our music video to be age appropriate , by this i mean mature but not too mature to the point where our audience loose interest. 

5.  What sort of colours would you like to see, if any? 

The vast majority of this question showed their interest in having some back and white colour scheme, as well as implementing some colour in areas where it can increase the quality and add emphasis to certain scenes. This blend of the two is great way to build the quality of our work as we are getting the best of both worlds and catering for both the audience that would like black and white and the audience that would like to see colour. 

6. What kind of genre/story line would you like to see within the music video, considering the song is 'Hive' by Earl Sweatshirt?

Considering that 'Hive' is quite a slow pace song we felt that we should have gone for a more simple emotional storyline which allows the lyrics to tell a story. it is common that hip hop music videos dont have a strong story line therefore we feel it fitting that 90% have opted to go for the emotional theme due to the fact that this can allow the lyrics to really portray the story of the song and not so much be dependant on the visuals. We can also see that the others options were very unpopular and it is clear that we know the genre and the audience well due to the fact that we anticipated this result.  

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FRIDAY, 30 SEPTEMBER 2016

Audience Research

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Analysis of questionnaire:
1. What kind of costumes would you expect to see in a hip-hop video?
For this question, almost every answer stated something to do with skate brands and hip-hop, and the answer that wasn't related to this said 'cool and fashionable clothing', which can be hip-hop and skate clothing anyway. Several brands were also included, like Supreme, Palace, Nike, Adidas and Thrasher.  Seeing as our audience has these demands, according to the Uses and Gratifications theory, it would seem necessary to incorporate them into our music video.

2. Do you like hip-hop?
This table clearly resembles that our audience has an interest in our genre.

 3. Would you like black and white lighting to our music video?
Many hip-hop artists have used this feature in their music videos e.g. Kendrick Lamar and Vince Staples. It is evident that our audience is knowledgeable of this and that it would be effective on our music video seeing as the questionnaire resulted in 80% stating they would like this black and white theme. Despite this, 20% did disagree, suggesting that there could be implications to this idea. However, we could effectively pull this off to make our music video of a higher standard.

4. How old are you?

80% of our survey were aged from 16-20, with the other 20% being aged from 21-25. This highlights my previous points in research that the majority of hip-hop fans are young adults. From this, we know to make our music video age appropriate, e.g. mature, but not too old fashioned. 

5. What sort of colours would you like to see, if any? 

The vast majority of this question continued their interest in having a black and white colour scheme, whilst some added that if something in the video has a significant meaning, then it should be highlighted in a different colour for emphasis. This is an excellent idea when attempting to highlight particularly important aspects of the music video. Meanwhile, some answers sated using vibrant and multiple colours, which would allow us to portray real life colours. From this, our video could be considered more realistic and entertaining as black and white is considered old fashioned and boring. However, we have seen black and white successfully used in multiple hip-hop videos, therefore we are likely to go with the majority vote and attempt to replicate a successful black and white video. 

6. What kind of genre/story line would you like to see within the music video, considering the song is 'Chum' by Earl Sweatshirt?

Considering that 'Chum' is quite a slow paced song with emotional and personal connections, the result of this question was no surprise. 10% said they would like an exciting and action packed story, which would not suit the songs tempo. Meanwhile, 90% stated they would opt for an emotionally gripping story line. This is better suited considering the pace, tempo and beat. Alternative options were a comedic story line or a horror story, which both received zero votes. As a result of this question, this has reinforced our idea to convey an emotionally gripping music video. 

7. What sort of dress code do you want to see in our music video?

The two options that received votes were , In relation to Hip-hop culture (90%) and as long as the message is portrayed it doesn't matter (10%). What we can gather from this is that we need to integrate  all aspects of hip-hop culture and other Relevant streetware aspects into our work. In this case being the clothing worn in the video, as well as us considering other aspects like the skateboarding. We feel realistically that this is the only real option outfit wise, if we decided to implement something not relevant to our video they would not intertwine with the rest of the aspects to the video and our video would not work the way we would want it to.  

8. Would you like to see a wide variety of camera shots, or keep it simple and consistent?

This question had an 80%-20% split in favour of having a wide variety. Instead of playing it safe, our audience wants us to risk being diverse in order to create a more engaging experience when watching our music video. Thus providing us with the task of conforming to the Uses and Gratifications theory as our audience has made it clear that they want to see a variety of camera shots, regardless of our filming ability. This gives us the challenge of developing new skills and meeting their expectations. 

9. What type of location would you like to see?

 60% stated they wanted to see an urban setting, 40% stated the 'other' option. Under this category, 75% said they wanted to see a suburban setting whilst 25% said they wanted to see both an urban and rural setting. However, overall, an urban setting was the most preferred option. This indicates to us that our audience wants to see a video placed in a city/town centre, with some features of it being in a suburban, quieter area. Therefore, we are going to film in both locations to please 90% of our audience.

10. What is your gender?

All of our questionnaire participants were male, enabling us to now make our video more male orientated. Despite this, there will still be female watchers when the video is released, hence it is still important to be quite balanced in entertaining both genders.