Thursday 23 February 2017
Wednesday 22 February 2017
Tuesday 21 February 2017
Monday 20 February 2017
Sunday 19 February 2017
Digipak/Ancillary task
Explanation:
This is our music magazine advertisement. We have gone with these conventions due to connotations of the background. Our nature theme is related to camouflage, this convention reoccurs frequently in Hip-Hop culture. It comes in different forms wither it be through outfits or through backgrounds, an example of this can be 'Upper Echelon' by Travis Scott (this album is shown below.) Here we see very similar conventions including the real tree camouflage, we found this to add a anonymous mysterious atmosphere. These conventions help us to conform to our underground hip hop genre of our music. We have decided to implement the bare minimum of textual information into our work. Using 'Earl Sweatshirt' and 'Parental Advisory' on one page and 'Hive' and 'Release Date April 20th' on the other. Our reasoning for implementing such a small amount of text in our advertisement is so that there is an element of mystery surrounded the work that we are about to release. this has been achieved by a number of conventions, as well as the the camouflage which could signify that this music is blending into is surrounding and is not easy to find out about we have opted to mask the actors identity. The fact that we are unsure of the actors identify adds a number of new features to our advertisement. Firstly it adds another aspect of mystery into our work, but also it conforms to a stereotypical convention of hip hop music which is gang culture. It is common that gang members opt to keep their identity a mystery, due to the fact that there are a number of gang references in our song we feel that we could deeper the conventions of our work by implementing these features. We have added a parental advisory sign to the bottom right of the page, this is due to the explicit language this features into the original version of Hive. We felt that we had a responsibilites as promoters of the content to inform our audience of any harsh language that comes up in the song. The font we have used in the advertisment is called 'Friday 13th' we have used this font due to the fact that it has been used throughout all elements of our music video, this is to show that we have paid close attention to continuity throughout our coursework.
Album Layout :
Inside = Left
Back = Middle
Front Cover = Right
Explanation:
With our actual album cover, we have continued the camouflage theme (this can be seen above). This again highlights how we have put creating a theme throughout our work and continuity as the utmost importance. As as well as this we have identified the popularity that camouflage has in contemporary hip hop music. Acknowledging that we have implemented TV static and other blurred affects in other aspects of our work we felt that we could add a slight blur to our work just so our audience are familiar with convention moving from one piece of our work to the other. We have shown continuity again throughout the inside of our CD case with the background being the same as the disk, this camouflage is different from the outside of the case but very similar. This has been done so that they can have something refreshing to look at when they are actually greeted with the content but still keep it relevant with the camouflage features. The blurred background was achieved by using the noise affect in Adobe Photoshop. This was used to create an intoxicated feel which conforms to drug use which the artist behind our song Earl Sweatshirt openly speaks about in him lyrics. After undertaking extensive research into existing Hip-Hop album arts we found that it is a common layout to keep the album art very plain and minimalistic. This was the kind of layout I felt would be the most affective and relevant to the genre of music we were creating for. By only featuring the bare minimum of what is needed to be put on our work we have made the music the main focus of our work. However we have implemented on feature which didn't have a fundamental purpose, this is the artist sat in a trolly. We chose to implement this into our work for a number of reasons. The first being so that the audience are familiar with the artist before watching the video. Secondly we took inspiration of the Astroid Boys album 'Bacon Dream' (which can be seen below the analysis) where they have a character sat in a trolly. We chose to implement this into our work to show subtle references to our groups local culture. By this I am referencing local British slang term of "Being Trollied." This means that someone is under the influence of drug or alcohol. Due to this being a relevant these themes we felt that we could put our own twist onto this song and the meaning of certain conventions. Another way that we could justify the implementation of the artist in a trolly could be in reflection of the artists social economic status. Earl Sweatshirt and the featuring artist Vince Staples both make repeated references throughout the song of the harsh ghetto conditions they had to endure whilst growing up. This can be represent they social economic status by it being a common convention of Hip Hop artists to be sitting in flashy cars and stunting there wealth but we can use a trolly to bring a clear indication of their poor lower class position.
(This Album art is "Bacon Dream's" By Astroid Boys)
Disc:
Explanation:
Above is the disk for our ancillary task. Again we can see that we have implemented a camouflage background to the disk highlighting our attention to detail and continuity throughout our task. We felt that the colours scheme we have created is very aesthetically pleasing to the eye and the red accompanies the camouflage to create a clean piece of work which is fundamental to any ancillary task. We opted to yet again keep the format very basic we have featured the name of the artist 'Earl Sweatshirt' and the songs name 'Hive'. These two aspects have been created in the Friday the 13th font which was the font that we have used throughout all aspects of our music video production, showing yet another example of continuity.
Saturday 18 February 2017
DigiPak/Ancillary Drafts
Draft 1
Why Didn't We use this Piece?
My reasoning for not using this album art is that we decided to change our song and our music video. This placed our album art redundant due to it having no relevance to our work. First off, This actors we have used to represent the artist was the main character in our previous video. But when we changed our song we changed the main character thus making this inaccurate and not worthy of a place in our final work. Another aspect which we didn't feel fit our work was the font used.We have consistently used the font Friday 13th throughout all aspects of our work, therefore we wanted to keep the continuity aspect of our working due to the fact that we felt that it would bring a more professional finish to our work.
Draft 2
Why Didn't we use this piece ?
With this example does adhere to the camouflage.But the colour scheme is black and white which I felt takes away from the effectiveness of the camouflage and doesn't suit our genre of music. The next convention we felt that we didn't think was suitable for our work is the position of the actor. We found through our secondary research that it is a common convention for the artist to be the main focus point for the album art. For this reason I feel that I needed to keep the album art much more simple due to the fact that I feel it conforms stronger to the hip hop genre, as well as being more ascetically pleasing to look at. We also potentially wanted to use this a magazine advertisement page, but we were put off by poor choice of colour combination which wasn't very attractive. Also we found make silly mistakes that would not be acceptable in a final piece of work e.g only implementing one speech.
Draft 3
Why didn't we use this piece ?
This was another contender for our album front cover. The conventions that we liked was that it adheres to the continuity aspect of our work by implementing the Friday the 13th font. This font has been used throughout all aspects of our production process and we felt featuring this would give our work a more professional finish. However we took inspiration from a pre existing album called 'The Life Of Pablo' by Kanye West. We liked the originality of Kanye's album and matches the creative roots. But we felt that we would have stunted our creative capabilities by making something that very closely resembles someone else's work. For these reasons we felt we should being more creative and make another front cover.
Draft 4
Why Didn't we use This Piece ?
For the same reasons as the example above this is another example where we have decided against using a specific piece of work due to its unoriginality. At this point in the project my group were heavily influenced by the Album 'The Life of Pablo. 'therefore we can clearly see this example is way to similar to the album art of Kanye's album for us to use. The last thing that we wanted to be accused of was ripping off another artists work, and with this example we feared that this would happen. Th conventions which were similar is the colour scheme of black and orange, also the two examples have very similar layout of the text. The final convention which stopped us using this draft is the changing of the song which we are going to use. This meant that the word 'Chum' was completely irrelevant, also the model in this cover is the previous main character. now that this has changed we cannot mislead out audience by showing two different actors.
Draft 5
Why Didn't We Use This Piece ?
This Draft was intended to be a back of the album cover. This example yet again conforms to the camouflage ascetic we were trying to achieve in our work. This also features all of the conventions that we needed to include into our work eg social media contacts and the barcode. But what let this example down is the sloppy use of colour schemes. We chose to use red text on a green background, this made the text extremely had to read which is a fundamental feature of any piece of work. For this reason we needed to go back to the drawing board to make a back cover that was of a higher quality.
Why Didn't we use these pieces ?
We did decide to use this background in our final advertisement page. But the version on the bottom does not conform to the continuity in the form of the same font being used. In the top let hand corner we have featured a date in a different font to the title. As specified in pervious drafts we found it very important that we keep fonts the same throughout our project. For this reason we didn't go with this example. The top advertisement page features Earl Sweatshirt's logo over the actors face. we felt that this took the attention away for the actor which we wanted to play a bigger role in the advertisement. Therefor both of these example remained drafts.
Why Didn't we use this piece ?
This example features a hand drawn text which we thought could have been an innovative feature to our work. but looking back on it i felt that this makes the work look sketch and rushed. on the other hand this magazine advertisement did conform to the camouflage theme we were trying to achieve in our work. But much like the previous examples this advertisement doesn't pay enough attention to the model in this shot. This is due to their being too much woodland surrounding the artist , which resulted in me think that the page is crammed with convention. For this reason we opted to not go with example.
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