Written Consideration of Artists and Tracks

Tyler The Creator 

Tyler the creator was one of the artist we conceded when it came to the artist we were going to use. Tyler the creator is the leader of the rap collective ODD Future. Based out of LA Tyler first burst onto the scene in 2009 with his first project Goblin. Tyler's music is very much an alternative form of hip hop in the fact that he does not conform to the typical topics most contemporary hip hop music. Tyler the Creator is signed to ODD Future records , Sony Records and Red Records.  In 2011 Tyler won an MTV award for best new artist this was the point where Tyler was actually taken seriously as an artist and not as an immature child which Tyler defiantly had associated with him. We didn't feel that  Tyler's Music was the kind of thing we wanted to create and therefore we went elsewhere.  

Tyler the creator has worked with some of the most successful names in hop hop, his latest album Tyler has artists such as  Pharrell Wlliams , Kanye West and Schoolboy Q. These artist are considered some of the best at what they do and shows just how respected Tyler The Creator is as an artist. As well as being a music artist Tyler The Creator has also done pervious Work on his own tv show "Loiter Squad" on the Adult Swim network. One example of a song we were going to use was 'Two Seater" off of Tyler's New album. This song is about a desired car that we presume the artist is after. But another view of this song could be a love song of a man chasing a women. We like the song itself But we felt with the theme of the song would be hard to create a storyline we felt would be appropriate for our work. 

Joey Bada$$ 

Joey badass is another artist we conceded when choosing song for our music video. Joey Badass is a 21 year old hip hop artist from Brooklyn New York. With his parents coming from Jamaica and St Lucia Joey adds a unique blend of Caribbean aspects into New York Hip Hop. Joey is part of a Rap collective that go by the name “Pro Era.” Pro era has about 10 members who vary in what they contribute to the group. From Dj’s to rappers the group is very diverse in what they do. Joey first gained popularity in 2012 when he released the track “Survival Tactics.” This song was released when Joey was only 17 and still in high school. Survival Tactics featured another member of Pro Era called Capital Steeze. Unfortunately after survival tactics released Steeze committed suicide at the age of 19. This devastated the group and the entire hip hop world. As a Result of this we have seen a lot of the music coming from Joey Badass are tributes to Capital Steeze this gives the music a much more real theme to it. 

One Song that we considered using for our music video was “Like Water.” This was the song that was released after Capital Steeze’s Death. This song is very heartfelt and has a much deeper intention than just a song. We liked the beat and flow of the song but we felt we would struggle to do it justice and it wasn't the storyline we are aiming to do in our music video.